It is our absolute pleasure to source and select the most stunning diamonds for our clients.

At Betsey Sook, clients do not need to have prior knowledge about diamonds, just like you do not have to be a sommelier to enjoy great wine. We hand-pick, inspect and quality-control our diamonds for our clients and ensure them the most beautiful diamond, based on their initial wishes.

At Betsey Sook, diamond quality AND design quality go hand in hand. As one of Scandinavia's select few jewellers with the prestigious Graduate Diamonds Diploma from the World's leading diamond laboratory - Gemological Institute of America - our diamond expertise has the standard, you should expect from your trusted diamond jeweller.

We are also firmly rooted in an aesthetic tradition. All of our designs are uniquely made by us from imagined concept to finished piece, nothing is replicated or copied.

This ensures our clients designs, not seen on anybody else, combined with impeccable diamond quality - the best of both worlds.

We have chosen not to trade on the global diamond market with its huge database of 800.000 diamonds.

Instead, we have carefully built a close relationship with a few select diamond dealers, who consistently deliver high quality diamonds, not just on paper.

Because our process is very different, we can ensure, control and guarantee exceptional diamonds.

Good things take time, and bespoke diamond jewellery is one of those things in life that are worth the wait.

With a relaxed timescale, we can delineate your wishes and create a magnificent piece of jewellery for you.  

Below are links that describe our diamond selection processes.

The Betsey Sook Standard: Introduction to our Diamonds

The Betsey Sook Standard: Quality-control

The Betsey Sook Standard: The 4 C's

The Betsey Sook Standard: Conflict-free diamonds